Sublime
An inspiration engine for ideas
[Money]
Eddie Yoon • Snow Leopard
Direct-To-Creator—straight
Eddie Yoon • Snow Leopard
Pirate #1: Superconsumers
Eddie Yoon • Snow Leopard
Pirate #2: Category Designer
Eddie Yoon • Snow Leopard
[Time]
Eddie Yoon • Snow Leopard
[You have now entered “The Gap”]
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Pirate #4: Visionary
Eddie Yoon • Snow Leopard
Pirate #5: Missionary