Sublime
An inspiration engine for ideas
When you successfully build a unique and differentiated category (in which the reader is the Main Character, not you), you can create a dozen different revenue streams giving readers more of what they love [category] in a dozen different ways. For example: Digital Products (books, eBooks, courses, etc.) Physical Products (t-shirts, coffee mugs,
... See moreEddie Yoon • Snow Leopard
For each channel, you should identify one decent channel strategy that has a chance of moving the needle.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
venture capital is the business of risk taking.
Arlan Hamilton • It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage
Let My People Go Surfing: The Education of a Reluctant Businessman
Yvon Chouinard • 10 highlights
amazon.com
Your product, your company culture, your marketing—everything has to be aligned with transforming the way potential customers think. If you change the way they think, they will change their buying behavior. More important, if you are the company that changes the way people think, people will see your company as the category king, and you will win
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