Sublime
An inspiration engine for ideas
business. We call the discipline category design.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
You might be wondering what the difference is between Q&A consulting, guru consulting, and
Eddie Yoon • Snow Leopard
FIRST, because in order to effectively monetize your writing and other creations, you may need to make decisions that look foolish in the short-term but set you up for massive success in the long run.
Eddie Yoon • Snow Leopard
[Time]
Eddie Yoon • Snow Leopard
They don’t sell us better. The most exciting companies sell us different.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce.com Aaron Ross and Marylou Tyler
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Venture Deals by Brad Feld and Jason Mendelson.)
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
The magic combination of Category Design is both Naming & Claiming the future (where you are going), as well as the past (“you don’t want that old thing, do you?”).
Eddie Yoon • Snow Leopard
In order to be a “thought leader,” you must be willing to LEAD WITH YOUR THOUGHTS.