Sublime

asymmetric paternalism.

tax

There is some logic to this: treat those who have not actively indicated a preference the same way, regardless of the system.

if you want to encourage some action or activity, Make It Easy.

mistakes. A well-designed system expects its users to err and is as forgiving as possible.

An important type of feedback is a warning that things are going wrong or, even more helpful, are about to go wrong.

granted priority to wait-list candidates who had registered as organ donors at least three years prior to being placed on the wait list.

He defined a public good as one that everyone can consume without diminishing others’ enjoyment.

For that reason, initial popularity greatly mattered; it could make all the difference between success and failure.