Sublime

The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or at the very least are better than the choices that would be made by someone else. We claim that this assumption is false—indeed, obviously false. In fact, we do not think that anyone believes it on reflection. Suppose that a chess

The paternalistic aspect lies in the claim that it is legitimate for choice architects to try to influence people’s behavior in order to make their lives longer, healthier, and better.

we think that choice engines have a significant advantage over human advisers: they are much easier to audit.

Such strategies work well if the risk of submitting to temptation can be anticipated, and removing the temptation is feasible.

First, most people learn from others. This is usually good, of course.

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defined contribution

customizable,

until either a choice is made or the set is narrowed down enough to switch over to a compensatory evaluation of the finalists.