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Cafes
Dimitri Litvin • 2 cards
Templates & Generators
Patrick • 2 cards
Calculators
Brad Barrish • 1 card
Computer Science
Pathogen UK • 7 cards
calculate the present value of the total cash flows from the cohort and divide by the number of customers to get the average CLV for the cohort. If the value of customer relationships is stable across time, the average CLV of the cohort sample is an appropriate estimator of the CLV of newly acquired customers.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Dealing with Uncertainty
Keely Adler and • 46 cards
Budgeting
Israel • 4 cards