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C H A P T E R 3 Digital Millwork

Nicholas Carr • The Big Switch

Statistics:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

Reduced workload:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

Offer a premium:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

Offer access:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen

(1) the mutual

John A. McArthur • Digital Proxemics: How Technology Shapes the Ways We Move (Digital Formations Book 110)

Offer identity association:

Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen