Sublime
An inspiration engine for ideas
the approach is aligned with the Associative Network Theories of Memory
Jenni Romaniuk • Better Brand Health eBook
The law of the mind follows from the law of perception. If marketing is a battle of perception, not product, then the mind takes precedence over the marketplace.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Recently Audi has been running advertisements comparing its cars to comparable cars made by Mercedes-Benz and BMW. According to the ads, German automotive experts rated Audi cars ahead of both Mercedes and BMW. Do you believe that? Probably not. Is it true? Does it matter? Marketing is not a battle of products. It’s a battle of perceptions.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Small brands have a few buyers, but most category buyers are non-buyers.
Jenni Romaniuk • Better Brand Health eBook
Bigger brands monopolise light category buyers
Jenni Romaniuk • Better Brand Health eBook
Benedict Evans • The Facebook of ecommerce — Benedict Evans
Do remember design for the category.
Jenni Romaniuk • Better Brand Health eBook
a greater propensity to process a brand’s advertising.