Sublime

To ensure it was more than a trend and rather the start of lasting change, several organizations set out to hold brands to task. Aurora James's Fifteen Percent Pledge publicly called on corporations to dedicate at least 15 percent of their shelf space to Black-owned products. Harlem's Fashion Row, Black in Fashion Council and Every Stylish Girl aim... See more

Thanks to a logistics overhaul executed a year earlier, Proenza Schouler’s spring collection was by March already in stores and paid for. By luck, their collaboration with Birkenstock — for which they topstitched the German sandal-makers’ popular Arizona and Milano styles, glazing them in what have become signature colours like cobalt blue and burg... See more

It still services the core Zara customer (trend-chasing, deal-seeking), but it adds aspirational dimension to their consumption. Getting a $9 turtleneck feels more aspiring with Sasha Pivovarova’s editorial next to it.

Imagine buying the perfect pair of pants. Their hem length and bagginess were debated and voted on by their future wearers. Their fabric was sourced ethically, and you can look up the metadata of where it was milled. They have been minted on the blockchain, so if you resell them, the next buyer knows they’re legit. And instead of the pants pattern ... See more