Carrie Heffner

If you’d like to explore the indie web but aren’t sure where to begin, here are a few personal sites, fun projects, and community resources to help guide you.

There are so many communities around the web who are driving the idea of getting more people to build websites, self-host their own instances of services, and help rebuild the independent web.

After that lightbulb moment, she dramatically shifted her strategy: No more building. Just talk to customers.

“We decided we weren’t allowed to build anything at all. We had to just talk to people — and talk to them until we had a lot of confidence and a mental model of customers, their jobs, the problems they might have and how we might solve them.”

Golden law of the internet: “If you run enough A/B tests, you’ll end up with a porn site. Always have some brand guidelines you won't compromise on.”

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