Sublime
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Lessons Steve Jobs wanted to pass on.
Written right before he died.
In his own words:
1. ON BUILDING A REAL COMPANY:
I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a... See more

The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend
amazon.com
What he did was both obvious and, at the same time, unexpected. He shrunk Apple to a scale and scope suitable to the reality of its being a niche producer in the highly competitive personal computer business. He cut Apple back to a core that could survive.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters

Here’s a fun Tim Cook story: until 2-years-ago he was driving a 2012 BMW 528i. He was a billionaire driving what was then a $6,000 car. Until recently, he lived in a 2,400 sq ft condo worth only $2.8M in Palo Alto.
He’s a humble guy.
This office is gorgeous though. https://t.co/imEd8tDkoX

“Você deve ficar na empresa e deixar bem claro para cada pessoa qual é a situação dela. Não pode esperar nem um dia. Na verdade, nem um minuto. Cada pessoa precisa saber se vai estar trabalhando para você, para a EDS ou procurando emprego.” Droga. Ele tinha razão. Mandei Marc para Nova York e me preparei para informar a cada um qual era a sua
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