Sublime

Brands that continue to target the middle of the market with mid-priced products, without giving customers specific and compelling reasons to buy them, usually lose market share.

have a strong incentive to prevent all waste in operations within their ownership.

Competition in an industry continually works to drive down the rate of return on invested capital toward the competitive floor rate of return, or the return that would be earned by the economist’s “perfectly competitive” industry. This competitive floor, or “free market” return, is approximated by the yield on long-term government securities

So, participation is risky in that sense.

models. Complexity economics is basically seeing the economy not as a machine, balanced and perfect and humming along, but as an ecology.