Sublime

Caloric reduction and portion-control strategies only make you tired and hungry. Worst of all... you regain all the weight you have lost. I know it. You know it.

The China Study Solution.

Rule #1: Avoid “white” carbohydrates (or anything that can be white). Rule #2: Eat the same few meals over and over again. Rule #3: Don’t drink calories. Rule #4: Don’t eat fruit. Rule #5: Take one day off per week and go nuts. For the finer points,

The Score Takes Care of Itself.

2. Do I really eat that? Use a digital camera or camera phone to take photographs of everything you eat for 3–5 days, preferably including at least one weekend day. For sizing, put your hand next to each item or plate in the photographs. For maximum effect, put these photos online for others to see.

Campbell’s Soup which said “Limit of 12 per person.” The other group was confronted with a display sign which read “No Limit per Person.” Shoppers in the first group bought seven cans on average, and the shoppers in the latter group only half as many. At play here is not only an anchor effect—the sign suggests that buying 12 cans is normal—but also