Sublime

The experiment proved that when your only food choices are good ones, preferences become unimportant.

If choice architects want to shift behavior and to do so with a nudge, they might be able to achieve this by simply informing people about what others are thinking and doing.

People judge how full they are not simply on the calories they have consumed, but on what proportion of the whole they have eaten.

This inversion approach became a staple of Bernays’s work. He used the descriptor “appeals of indirection”, and each time when “hired to sell a product or service, he instead sold whole new ways of behaving, which appeared obscure but over time reaped huge rewards for his clients and redefined the very texture of American life.”8

If our goal is to kill as few animals as possible people should probably try to eat the largest possible animal that can live on the least cultivated land: grass-finished steaks for everyone.

2. Do I really eat that? Use a digital camera or camera phone to take photographs of everything you eat for 3–5 days, preferably including at least one weekend day. For sizing, put your hand next to each item or plate in the photographs. For maximum effect, put these photos online for others to see.

eating is one of those human activities that is overwhelmingly governed by the power of habit—one

Mindful Eating