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He spent thirty-five years experimenting with simplifying his diet.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Your genes can influence what you choose to eat based on what’s available in your environment.
William W Li • Eat to Beat Your Diet: Burn Fat, Heal Your Metabolism, and Live Longer
According to research from the University of Illinois at Urbana-Champaign, descriptive menu labels raised sales by 27 per cent in restaurants, compared to food items without descriptors.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
In his movie Super Size Me, Morgan Spurlock ate three fast food meals a day for one month.
Mark Hyman • The UltraMind Solution: Fix Your Broken Brain by Healing Your Body First
The culture we live in determines which behaviors are attractive
James Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Mindless shopping and the left-digit bias
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Never Binge Again(tm): Reprogram Yourself to Think Like a Permanently Thin Person(tm). Stop Overeating and Binge Eating and Stick to the Food Plan of Your Choice!
amazon.com

Here's a short article from Seth Godin on the same subject.
https://t.co/eyhNSTPRDk... See more
If we experience healthy food as a coercion—as something requiring willpower—it can never taste delicious.