Sublime

For example, a professor doubled the number of people who were willing to participate in a survey by attaching a handwritten note to the request.2 Hotels increased the reuse of towels by 25% when they changed the wording of placards next to the towels.3 People serve themselves less food when the color of a plate contrasts with the color of the food

O estudo revelou que, quando não precisamos preparar nossas próprias refeições, comemos mais.

We are what we consume.

SAVING A COUPLE OF BUCKS

idea, Diener and his students also found a less-is-more effect, a strong indication that an average (prototype) has been substituted for a sum.

Two factors are relevant: temptation and mindlessness.

Behavioral Scientist’s Ethics Checklist by Jon Jachimowicz

Campbell’s Soup which said “Limit of 12 per person.” The other group was confronted with a display sign which read “No Limit per Person.” Shoppers in the first group bought seven cans on average, and the shoppers in the latter group only half as many. At play here is not only an anchor effect—the sign suggests that buying 12 cans is normal—but also

Every aspect of our lives has a fad diet to better it.