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Never Binge Again(tm): Reprogram Yourself to Think Like a Permanently Thin Person(tm). Stop Overeating and Binge Eating and Stick to the Food Plan of Your Choice!
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decision fatigue, and ego depletion.
Howard Jacobson • Sick to Fit: Three simple techniques that got me from 420 pounds to the cover of Runner’s World, Good Morning America, and the Today Show

Our old friend—Eat Less, Move More. Not too bright, but as familiar as an old blanket. There were classroom-based programs, newsletters for parents, social marketing (branding, posters, in-school announcements), student events and incentives (T-shirts, water bottles). Both groups began with roughly 50 percent of the students considered overweight o
... See moreJason Fung • The Obesity Code: Unlocking the Secrets of Weight Loss (The Wellness Code)
One group of students saw the slogan “Live the healthy way, eat five fruits and veggies a day.” Another group saw “Each and every dining-hall tray needs five fruits and veggies a day.” Both slogans encouraged people to eat fruits and vegetables, but the tray slogan did so using a trigger. The students lived on campus, and many of them ate in dining
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