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decision fatigue, and ego depletion.
Howard Jacobson • Sick to Fit: Three simple techniques that got me from 420 pounds to the cover of Runner’s World, Good Morning America, and the Today Show
Our old friend—Eat Less, Move More. Not too bright, but as familiar as an old blanket. There were classroom-based programs, newsletters for parents, social marketing (branding, posters, in-school announcements), student events and incentives (T-shirts, water bottles). Both groups began with roughly 50 percent of the students considered overweight o
... See moreJason Fung • The Obesity Code: Unlocking the Secrets of Weight Loss (The Wellness Code)

We are all familiar, of course, with the truism “You are what you eat.” But over the past generation we have learned more and more about the nature of our hungers and how incredibly malleable they are. Scientists and authors like Brian Wansink and Michael Pollan have pointed out how our hungers are learned.
James K. A. Smith • You Are What You Love: The Spiritual Power of Habit

One group of students saw the slogan “Live the healthy way, eat five fruits and veggies a day.” Another group saw “Each and every dining-hall tray needs five fruits and veggies a day.” Both slogans encouraged people to eat fruits and vegetables, but the tray slogan did so using a trigger. The students lived on campus, and many of them ate in dining
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