Sublime
An inspiration engine for ideas
value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
know what your unique strengths are.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
outperform the competition on price-to-value ratio.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
What data, information, or insight can you put in front of your customer that reframes the way they think about their business—how they operate or even how they compete?
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Lead to your unique strengths.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
provide free consulting.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Thought Leadership 101