Sublime
An inspiration engine for ideas
PEOPLE BRANDS AND THINGS @peoplebrandsandthings
instagram.com
brand is a feeling
Christina Ducruet • 6 cards
the difference between brands and products. Products appeal to one person at one time. But a brand appeals to a group of people first, and then gets adopted by everyone else. Products make a little bit of money for a short amount of time. Brands get acquired for millions of dollars.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
BaubleBar I Everyday Fashion Jewelry & Accessories
baublebar.com
Another brand with this outlook (and an avid Gen Z following), is Madhappy, an “optimistic lifestyle label.” It was born out of a desire to create a brand infused with positivity and inclusivity—in stark contrast to the exclusive, aloof attitude of most streetwear brands.
Aja Singer • Real brands for real humans.
brand as vibes
Mike Evans • 5 cards
BetterBrand™
eatbetter.com