Sublime
An inspiration engine for ideas
Modern brand building challenges: balancing control over brand identity while team members and audiences actively shape perception
TRANSCRIPT
There's also, yeah, so there's two more things that I'd pull on.
One, we're in an era where you have less control over your brand than ever because your brand is created by, in our case, we have a bunch of people here in the studio.
When Tyler posts, that is part of our brand. When Ben posts, that's part of our brand. When Brandon posts, that's
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An analysis of Alfred Nobel's core traits—brains, discipline, and enterprise—and his father's philosophy on knowledge as the ultimate asset.
TRANSCRIPT
This is a description of a young Alfred. And these are personality traits I think he has his entire life. Brains, discipline, and enterprise. He is, let's see, how old is he? Eight years old at the time. His teacher's praise made Alfred feel special.
The frail boy who had such difficulty asserting himself among his older brothers and their friends
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I transcribed and analyzed sales letters and print ads by renowned copywriters, the shoulders we stand on: Eugene Schwartz, Joe Sugarman, Drayton Bird, David Ogilvy, Rory Sutherland, Brian Clark, Phyllis Robinson, John Carlton, Gary Bencivenga, Clayton Makepeace, Kim Krause Schwalm, Claude Hopkins, Bill Bernbach, David Abbott, David Deutsch, Ben
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