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By 2017, Neumann had threatened to crush or buy virtually every one of his competitors.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
businesses with freelancers
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Adobe, Amazon, GE, Goldman Sachs, Mastercard, the
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
“You don’t run a business hoping you don’t have a recession,”
Duff McDonald • Last Man Standing: The Ascent of Jamie Dimon and JPMorgan Chase

For businesses without Warren Buffett’s “moat” protecting them, a new model existed: “capital as a moat.” Can’t beat them? Drown them in cash.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
WARREN BUFFETT Founder and CEO, Berkshire Hathaway
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
