Sublime

Among Kelly Johnson’s strengths was a sure grasp of what mattered to his people and what didn’t. Most of them were engineers and tinkerers who hated paperwork, which he cut to an absolute minimum.

1. Greatness starts with superb people.

assets—Pepperdine’s study found that companies with the best records for promoting women outperform the competition.

We designated this first product the Model 200A because we thought the name would make us look like we’d been around for a while. We were afraid that if people knew we’d never actually developed, designed, and built a finished product, they’d be scared off. Our pricing was even more naive: We set it at $54.40 not because of any cost calculations bu

While my dad taught me how to crunch numbers, build a business, and take chances, Mom played an important role in making me a leader. The most important lesson I learned from her was that no one was better than anyone else.

Bufford took recruiting seriously. “First and foremost, you have to get the right employees,” he said and revealed that Trilogy had a simple question on its job application: “Do you love the elderly?