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Betty Crocker Cookbook: 1500 Recipes for the Way You Cook Today (Betty Crocker's Cookbook)
amazon.com
In the early 1900’s, a company called Betty Crocker pioneered the concept of ready-made cake mixes; a product aimed at the so-called ‘housewives’ of the time with its key selling point being the ability to rustle up a tasty treat with minimal effort.
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
Betty Crocker The 300 Calorie Cookbook: 300 tasty meals for eating healthy every day (Betty Crocker Cooking)
amazon.com
If the cake mix sleuths are right about Betty Crocker sales going up because of an emphasis on cake decorating, I need to find my equivalent of cake decorating. When a skill becomes generally accessible—like baking cakes from scratch in the 1950s, or writing today—it pushes us to find new ways to make it distinctly our own—like cake decorating, or ... See more
Rhea Purohit • The Future of Work Is About Doing Better—Not Less
Self-Rising Yellow Cake
kingarthurbaking.com
