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As these figures make clear, digitization yields truly big data. In fact, if this kind of growth keeps up for much longer we’re going to run out of metric system.
Andrew McAfee • The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
Figure 22. The additional effect of personalization is highly dependent on the scale of your database: the larger the database, the more you can justify investing in personalization.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

The truly important events on the outside are not the trends. They are changes in the trends.
Peter F. Drucker • The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)
value added that the firm brings to its clients would be less embedded in individual people and more in the…
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David H. Maister • Managing The Professional Service Firm
FIGURE 2–1 Spectrum of Practice
David H. Maister • Managing The Professional Service Firm

Can we become better than our competition at accumulating, disseminating, and building on our firmwide expertise and experience, so that each professional becomes more valuable in the marketplace by being empowered with a greater breadth and depth of experience?