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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkTomáš Glasberger
@tomas81
Michal Naka
@naka
Patrik Čajko
@laodo
Viktor Tábori
@viktor
Jakub Pediač
@jakubpediac
Veronika Svobodová
@veru_es
Martin Maricak
@martinmaricak
Dominik Kandravý
@heyiamdk