Sublime
An inspiration engine for ideas
Joseph Burgess
@josephburgess
call to action must exist, and be clear and bold.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
offense, looking for vulnerabilities in the sportsbook’s very large attack surface. With such a large menu, edges aren’t that hard to find on opening lines.
Nate Silver • On the Edge: The Art of Risking Everything

The market’s mind-set is conditioned by the status quo.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The year before John Paulson decided, in the spring of 2009, to give investors in his hedge funds the option of having their returns measured and paid in gold, he had made a fortune for himself and his clients by betting on the value of America's housing markets and banks. Now he was betting that an even more basic product than housing — money itse
... See moreMichael Green • In Gold We Trust? The Future of Money in an Age of Uncertainty (Kindle Single)
There is no final step.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
provide enough urgency to induce action now.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
If you can be the first to publish on a particular topic online, you can achieve an unassailable position.