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Each score needs to be interpreted in the context of the page in question.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
look at your existing funnels first. Does your site leak visitors at important points?
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
continue one sentence with the closing thought of the previous sentence.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The Age of Gold: The California Gold Rush and the New American Dream (Search and Recover Book 2)
amazon.com
dechurched person as
Collin Hansen • The Great Dechurching
These ads only have to pique the reader’s interest, enough to get a click.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
create urgency.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
What will draw people through to the action? What will generate and build interest and desire?
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The most effective nudge of all is to inject urgency.