Sublime

statistical landing page testing is to tap directly into this hidden limbic system decision maker and unmask it by seeing its emotionally based underlying actions (unmediated by surveys, focus groups, or usability tests

Brand love, brand lift, and brand positioning Net promoter score (NPS) jackpot Total editorial ownership Guaranteed brand safety Customer loyalty Content that perfectly reflects your voice, values, and brand Content designed specifically for (and only for) the people you want to reach An owned audience that wants to hear from you regularly

You run two branding display campaigns, campaign 1 on the New York Times website and campaign 2 on the Fox News website.

Consumer behaviour, and advertisers’ attempts to manipulate it, can be viewed as an immense social experiment, with considerable power to reveal the truth about what people want and what drives them.