Sublime
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marketing activity, if well branded, will also cause the brand to be retrieved, which can fan out to build wider, fresher brand memory networks.
Jenni Romaniuk • Better Brand Health eBook
Shane O Leary on LinkedIn: Being obsessed with the future is fine, as long as you obsessively learn… | 12 comments
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Marketing & Branding
Marketing: the BEST is doing good work. the REST is getting the word out effectively.
Bethany Blaire • 12 cards
As armas da persuasão 2.0: Edição revista e ampliada (Portuguese Edition)
amazon.com
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Rockport Universal)
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The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Far too often, we tend to think of branding as an executional activity—logos, colors, monikers—as opposed to an ideological exploration. That’s because our view of branding is far too narrow. Brands are signifiers that conjure up thoughts and feelings about a company, product, or entity, and they can unlock opportunities for leaders to catalyze col
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