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greater brand level discrimination –
Jenni Romaniuk • Better Brand Health eBook
Una vez que el consumidor es consciente de la existencia de varias marcas procesará todos los mensajes a los que se vea expuesto –creando recuerdos a corto plazo o amplificando a su memoria remota– y se verá atraído hacia una selección limitada de dichas marcas. Esto es lo que denominamos fase de atracción.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
online marketers look for meaningful commonalities at a group level. One way to do this is by using cognitive frameworks.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
marketing activity, if well branded, will also cause the brand to be retrieved, which can fan out to build wider, fresher brand memory networks.
Jenni Romaniuk • Better Brand Health eBook
Emma Tucker • Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
Advances in social psychology and behavioral economics have greatly increased our ability to understand why people do what they do and thus to intervene to create change. Couple this knowledge with the ability to deploy interventions via random assignment through connected devices and the internet, and data sensors that allow us to measure those in
... See moreMatt Wallaert • Start at the End: How to Build Products That Create Change
