Sublime

here are my three content buckets: General Audience: Life advice, personal development, and self-mastery as it relates to my own life experiences as a writer and entrepreneur (and…

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Build syndication relationships with websites and major publications, and get around the “duplicate content” rule.

Niche Audience: Online writing advice, self-publishing, and content marketing. Company/Industry Audience: Thought leadership and personal branding, specifically…

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In your first six months of writing online, you should be less concerned with “establishing” yourself and more focused on “discovering” yourself. The way we would engineer this process for our clients at Digital Press is we would come up with three categories (“Content Buckets”) that represented who they were and what they wanted to write about. On

The best curators are picky about what they allow into their collections, and you should be too.

People have become sophisticated searchers. They know that they need to refine the search when they see content that just doesn’t seem right. And refine it they will. That means they’ll put in a word or phrase to filter out the “un-you” content. The trick? You need to know the keywords they’ll use, and you need to make sure you include those distin