Sublime

you have to be intentional. Every successful communicator has three important tools, in some form or another: A platform to share your writing. A brand to build trust with readers. Channels of connection to distribute your art.

People have become sophisticated searchers. They know that they need to refine the search when they see content that just doesn’t seem right. And refine it they will. That means they’ll put in a word or phrase to filter out the “un-you” content. The trick? You need to know the keywords they’ll use, and you need to make sure you include those distin

an “ecology of talent.”