Sublime
An inspiration engine for ideas
Barstool Sports
barstoolsports.com
Barstool Sports started in 2003 by Dave Portnoy. The idea was to create a media publication that catered to people interested in gambling. Barstool found an audience, albeit, niche. It's initial success boiled down to one reason: Dave Portnoy. People loved Dave and Barstool's fans became known as "Stoolies".
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
This video is 6m 27s long but it’s a Portnoy masterpiece and it deserves your undivided attention.
Unbelievable thing he just did for this pizza place. 🫡
https://t.co/12w0V2ulZu
Amiri Kingx.comHow Barstool Sports is Building The Future of Media (Thread)
Barstool Sports has gone from a niche sports site to a $100M revenue company.
I explain how 👇
Ari Lewis 🚀twitter.comDefector Media
defector.com
How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
Ari Lewisarilewis.com
How Barstool Sports is Building The Future of Media (Thread)
Barstool Sports has gone from a niche sports site to a $100M revenue company.
I explain how 👇
Ari Lewis 🚀x.comBarstool has an excellent platform for influencers to leverage:
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
This model isn't only creating a loyal audience but making money. Barstool Sports' annual revenue in 2019 was between $90M - $100M (Barstool Sports was purchased by Penn Gaming for $450MM in 2020). A majority of the revenue came from podcasts, merchandising, and gambling. Yes, some of their revenue is ad-supported, but it's a unique model.... See more