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make the most important decisions in the shadow of death. “Memento mori,” the Stoics said. “Remember, you will die.”

Scott Galloway • The Algebra of Wealth: A Simple Formula for Success

In the wise words of Carson, the butler of Downton Abbey, “The business of life is the acquisition of memories. In the end that’s all there is.”

Bill Perkins • Die With Zero: Getting All You Can from Your Money and Your Life

How to be a good person

Simon Joliveau Breney • 3 cards

Self-promotion on the internet follows the rule of opposites. The more you promote yourself, the less people listen. The less you promote yourself, the more people listen.

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

the Winklevoss twins who invite Mark into their elite WASP world represent every single quality he himself lacks.

John Yorke • Into The Woods: How Stories Work and Why We Tell Them

But you don’t have to blindly follow the algorithms to get ahead. Consider Paul Graham or Morgan Housel. Both have never spent any time engaging in “growth hacks” or “engagement bait,” yet they are some of the most successful writers on the internet.

ofdollarsanddata.com • Reject the Algorithm – Of Dollars and Data

Those who do more than anyone thinks possible . . . with less than anyone thinks possible.*

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“We are what we pretend to be, so we must be careful about what we pretend to be.” ― Kurt Vonnegut

you are what you do.