Sublime
An inspiration engine for ideas
“Your most unhappy customers are your greatest source of learning.”
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
You’re not your beliefs.
Mo Gawdat • Solve for Happy: Engineer Your Path to Joy
“People don’t care how much you know until they know how much you care”—
David H. Maister • Managing The Professional Service Firm
their wants are desires they mistakenly believe will make them complete and calm the conflict within.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Christian Keysers, The Empathic Brain
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Rule of thumb: Kevin Bacon’s 7 degrees of separation applies to customer conversations. You can find anyone you need if you ask for it a couple times.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Your self is sacrificed to the opinions and predelictions of others.