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Check to see if there’s a prompt to do the behavior. See if the person has the ability to do the behavior. See if the person is motivated to do the behavior.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Brian Fisher
@cyberpsych

Tools to Get Unstuck and Realize Your Greatest Potential | Dr. Barry Michels and Dr. Phil Stutz
youtu.begreater sophistication of clients means that they are increasingly able to analyze their true needs in different types of engagements and distinguish between firms whose style of practice matches the specific benefit they seek.
David H. Maister • Managing The Professional Service Firm
Fogg, BJ. “The Fogg Behavior Model.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
“Self-efficacy: Toward a Unifying Theory of Behavioral Change.”
Julie Dirksen • Design for How People Learn (Voices That Matter)
Briefings
generalist.compsychologist Abraham Maslow in 1943.