Sublime
An inspiration engine for ideas
In Ninja mode, you informally yet systematically figure out what makes a behavior hard for someone to do, then you take steps to strengthen those weak links.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
STEP 2: EXPLORE BEHAVIOR OPTIONS
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
It’s important to explore in this step—and be wildly optimistic. I call this method Magic Wanding.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
You could approach a group change either as the Ringleader or the Ninja.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
key maxim of Behavior Design—simplicity changes behavior—she
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
- GET TOOLS AND RESOURCES
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
Fear is the anticipation of bad outcomes.
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
No behavior happens without a prompt
BJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
BJ Fogg created a framework for motivation that has three core motivators, each with two sides.