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For example, when Thaler asked people whether they would drive twenty minutes out of their way to save five dollars on a fifteen-dollar calculator, 68 percent of respondents said yes. However, when he asked people whether they would drive twenty minutes out of their way to save five dollars on a $125 leather jacket, only 29 percent said they would.
... See moreJonah Lehrer • How We Decide
the most successful people perceive their personalities and skills as fluid and are able to represent themselves differently and adaptively.
Laura Huang • Edge: Turning Adversity into Advantage
ratings of likability. Todorov has found that people judge competence by combining the two dimensions of strength and trustworthiness. The faces that exude competence combine a strong chin with a slight confident-appearing smile.
Daniel Kahneman • Thinking, Fast and Slow
Second, and this may surprise you, these fast first impressions are remarkably accurate in predicting other more durable and important evaluations.
Jeffrey Pfeffer • Power: Why Some People Have It—and Others Don't
Joey DeBruin • Communities Aren’t Buckets -- They’re Clouds
Desire for gain versus avoidance of loss.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
BEAR (Behavioural Economics in Action at Rotman)
Dilip Soman • Behavioral Science in the Wild (Behaviorally Informed Organizations)
Imagine that you face the following pair of concurrent decisions. First examine both decisions, then make your choices. Decision (i): Choose between A. sure gain of $240 B. 25% chance to gain $1,000 and 75% chance to gain nothing Decision (ii): Choose between C. sure loss of $750 D. 75% chance to lose $1,000 and 25% chance to lose nothing
Daniel Kahneman • Thinking, Fast and Slow
It turns out the person we trust the most is—ourselves.