Sublime
An inspiration engine for ideas
Once we understand loss aversion and that many things can be framed as either gains or losses—and that the loss framework is more motivating—maybe we can reframe choices, such as how much to contribute to retirement savings, in a way that will persuade us to act in ways that are more consistent with our long-term well-being.
Dan Ariely • Dollars and Sense
Does your answer differ? Remarkably, when a different group of students were given the three choices, 40 percent decided to study—double the number who did before.
Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die
We are constantly making decisions about whether something is worth our money, or trying to convince others to part with their money.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
The lesson: Just like the origami builders, Sumi and I too have an egocentric bias. Our taste is most likely just our taste, and very few people share it—but it was hard for us to truly appreciate and understand this.
Dan Ariely • Payoff: The Hidden Logic That Shapes Our Motivations (TED 2)
On Heuristics and Perception
Nir Eyal • Hooked: How to Build Habit-Forming Products
This process is called “anchoring and adjustment.” You start with some anchor, a number you know, and adjust in the direction you think is appropriate.
Richard H. Thaler • Nudge: The Final Edition
And given that people favorably judge that which they already know, he will be incentivized to imitate the familiar.
Lawrence Yeo • The Inner Compass
choice engine