Sublime

This is where Google’s expertise in dealing with massive amounts of data were crucial in developing two key features for YouTube in the ensuing years: Search and Related videos.

Have you doubled the team? Do you have free shipping this year? How much did you spend on AdWords or affiliates in each year? Did you kick off any optimization efforts? How much

you can customize the JavaScript tag from your web analytics vendor and track the searches done on your site that did not yield any results back to your Visitors.

It could be as complex as learning what pages the customer saw, what products were added to a cart, or what country the customer is located in, and then using that information to show relevant products, promotions, and content.

Site overlay (click density) analysis

Measuring Feed Subscribers is key because the content from your site is being consumed off-site, in feed readers that might be web-based or software-based.

When you present data, you need to change the focus from silly, unactionable aggregated numbers like Visits or Average Page Views per Visitor and instead highlight key sources of traffic.

One of the best ways to measure conversion rates is through a funnel report, a tool that displays the rates at which people who come to your product are moving on to each of the key steps in the customer journey (and by the same token, where they are dropping off).

You might take a different route and use a decay model of giving the last campaign 30 percent of the credit and five campaigns prior to that one 25 percent, 20 percent, 15 percent, 7 percent, 3 percent of the credit respectively, and any campaign beyond that 0 percent.