Sublime

You can also do additional analysis in SbKT, such as identify keywords below a certain cost or keywords in specific categories or keywords for specific brands. For a more detailed tutorial on how to use SbKT, please visit http://zqi.me/sbktak.

Remember, there is nothing particularly magnificent about how Omniture collects data. Google Analytics does not have patent-pending exclusive CIA techniques in its tags. Webtrends has no secret sauce. Just use tags. Have ’em on all the pages. Use first-party cookies.

The good news is that the new generation of analytics software (even the ‘free’ Google Analytics) allows you to tag incoming links from all of your external advertising campaigns so that you can isolate and track visitors who are directed to your site from those campaigns.

The more pages a visitor sees, the deeper their journey and the higher the degree of Engagement. But this metric again does not distinguish the kind of Engagement.

web analytics provide high-level summaries such as total clicks, number of searches, cost per click or impression, keywords leading to the most clicks, and page position statistics.

Some tools such as Google Analytics allow you to add multiple tabs with data on your custom report.

Implement Yahoo! Web Analytics, Google Website Optimizer, or BT Buckets—and boom!—you have powerful clickstream, outcomes, experimentation, and behavior-targeting platforms at your service. For free!

It will encourage you to segment Visitors, their behavior, and Outcomes. You’ll realize the limits of a pure Clickstream strategy, and you’ll be forced to expand beyond just Google Analytics, Omniture, or Coremetrics and execute a true Multiplicity strategy.