Sublime

This lovely report manages to bring three different pieces of data together so you can judge effectiveness in one nice view.

If your goal is to determine how much to spend on each media channel, then why not answer that question directly with a randomized media mix experiment rather than attempting conversion attribution analysis?

What are your top three web strategies (paid campaigns, affiliates, trying

If there’s an action on your site that you want users to take because it’s key to success, it has a funnel you can track and optimize.

A quick glance at job boards shows that data plays an increasingly important secondary role in traditional non-analyst roles, such as marketers, site owners, and campaign optimization specialists.

You have also optimized much of your website and all of your campaigns, which are driven by sophisticated outcomes analysis.

Engagement at its core is qualitative. It is difficult to measure via pure Clickstream (web analytics data).

Site overlay (click density) analysis

Web Analytics 2.0 is about pouring your heart into understanding the impact and economic value of your website by doing rigorous outcomes analysis. It is about expressing your love for the principles of customer centricity by embracing voice-of-customer initiatives and, my absolute favorite, learning to fail faster by leveraging the power of experi