Sublime

Establish who clicked a bookmark to come to your site or typed your site URL into their browser and find out how they compare to the ‘average’ visitor to your

The team implements a standardized web measurement system across the company in partnership with other units, and it also establishes various contracts, selects technology solutions, creates best practices and, most of all, keeps the company on the cutting edge.

Knowing which sites are new at sending me traffic is fantastic. I can investigate why they suddenly started sending traffic. If they are relevant to my business, perhaps I want to strike an affiliate deal with them or even investigate advertising possibilities.

In Google Analytics, you can use a Firefox plug-in called Enhanced Google Analytics, created by Juice Analytics (available at http://zqi.me/juicega). In the keywords report, you click the “Who sent me unusual traffic?” button to get two additional reports: keywords with 50 percent higher traffic over the past seven days and keywords with 50 percent

Absolutely ensure the redirect is encoded with tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, and so on).

I’ll touch on one of the most underappreciated and difficult things to measure in web analytics: multichannel marketing.

For example, analyzing Visitor Loyalty and Depth of Visit could reveal that most Direct Traffic visits frequently

For this reason, I recommend a focus on customer experience and on experimentation and testing. To truly exploit these approaches for your business, you need to be good at statistics.

“What are Visitors actually doing?”