Sublime

An inspiration engine for ideas

(early adopters).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

(channel testing).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

(problem statement

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

worth solving.

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

(solution).

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

back-of-the-envelope

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Later, you’ll see how this UVP evolved significantly after just a few customer interviews.

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Customer Development

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

Customer Development, Agile Software

Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))