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John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
it’s often important to illustrate how your solutions fit in with everything else the buyer already has.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
What If Your Product Hasn’t Launched Yet?
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups
amazon.com
1 Help prospects understand the entire market,
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Your goal is not only to validate your theory of the market, but to discover your ICP (Ideal Customer Profile). This is your “perfect customer”—a segment almost comically over-specified to be so perfect for your product that you are truly the best choice in the market, and they would be crazy not to buy. You will then aim all of your marketing mess... See more
Jason Cohen • A Smart Bear » The roadmap to Product/Market Fit… maybe
The platform diagram:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Solving the “How to Buy” Problem
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
The vision narrative is less about the current state of the product and more about its future state and the company’s strategy to get there.