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What If Your Product Hasn’t Launched Yet?
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
You now have a good handle on your ideal prospects, your product’s unique attributes and the value those attributes can deliver. The next step is to pick a market frame of reference that makes your value obvious to the segments who care the most about that value.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Market confusion starts with our disconnect between understanding the product as product creators, and understanding the product as customers first perceive it.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
perfect” solution
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.”
April Dunford • A quickstart guide to positioning
STEP 10. Capture Your Positioning so It Can Be Shared
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Competitive alternatives