Sublime
An inspiration engine for ideas
- (Bonus) Relevant trends
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
cases, demonstrating how your product works is the best way to communicate the value of what it does.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Product marketing fundamentals: simplifying complexity, building trust, and creating 'aha moments' for customers and sales teams
TRANSCRIPT
Product marketing is making the complex feel simple and the simple feel powerful. You know, I've always loved that moment when a customer or a sales rep suddenly just gets it. You know, when a product's potential, it turns into that aha moment.
I think that's what good product marketing does. It's just simplifying the storytelling and
... See moresub-OKR to turbocharge JavaScript.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
3 Help prospects clearly understand your differentiated value versus other alternatives
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Your current customers love you, but new prospects can’t figure out what you’re selling. Do you spend more time explaining what you’re selling rather than closing deals?
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Translating Your Positioning into a Sales Story