Sublime

genius of the right routine.

The most profound of these is the change in focus from internal return on investment (ROI) to external customer value, which is fundamentally a change in perspective and your gut-level basis of decision making.

Managers should think of: (1) what their customers’ needs and priorities are; (2) what channels can satisfy those needs and priorities; (3) the service and products best suited to flow through those channels; (4) the inputs and raw materials required to create the products and services; and, (5) the assets and core competencies essential to the

Only by going through the work of identifying extreme criteria were they able to get rid of the 70 and 80 per cents that were draining their time and resources and start focusing on the most interesting work that best distinguished them in the marketplace.

Less is more. “A few extremely well-chosen objectives,”