Sublime

Consistent Product Innovation

Two questions flow from and support the heart of strategy: (1) what capabilities must be in place to win, and (2) what management systems are required to support the strategic choices?

capability + insight + motivation = unique advantage

The people at Olay aren’t harder working, more dedicated, bolder, or luckier than everyone else. But their way of thinking about the choices they made was different.

Outcome statement = direction of improvement + performance metric + object of control + contextual clarifier

I realized there’s an underlying structure to discovery that we can use to guide our work. It starts with defining a clear outcome—one that sets the scope for discovery. From there, we must discover and map out the opportunity space—this is what gives structure to the ill-structured problem of reaching our desired outcome. It’s the all-important pr

The axes of this framework are past performance and future growth trajectories.

the strategist seeks the crux—the one challenge that both is critical and appears to be solvable.

To maximize your odds of achieving a successful outcome, start with the end in mind and work backward to the activities most likely to get you there.