Sublime
An inspiration engine for ideas
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
start building inbound links.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Marketing analytics platforms:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Write for them, in their language. Talk about what they find interesting, not what you find interesting.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Percolate, founded a few years ago by former digital strategist Noah Brier. Using a large amount of data and algorithms tied to a brand’s areas of interest, Percolate’s software helps brands produce content at scale by recommending content worth sharing from millions of sources.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
acknowledging their return to your site.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
There are three specific audiences that are essential to a high-performance retargeting plan.
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
content should be interesting, valuable, newsworthy, honest, and generous, which will encourage third parties to link
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Sample tools in this space include simple A/B testing tools like Google’s Website Optimizer, to sophisticated testing and targeting tools such as Adobe Omniture, Autonomy Optimost, and