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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkThe map is not the territory? True.
Forget the map, it's limited anyway? Huge fallacy.
Maps are insanely powerful. Language is a map, hell all of thinking is a symbolic mapping process. Too many people conclude that: because the map is limited, abandon it.
Everyt... See more
Marvin Keilbachx.com
🧵 Zum Glück gibt es bald ein Wahrheitsministerium. Sonst kommt kognitive Dissonanz auf. ⬇️
(1) "Ein harter Rückschlag für die Demokratie"
Deutschland mahnt. Türkei, Thailand, Hongkong, Russland, Venezuela. Überall werden die größten Oppositionsparteien verboten, https://t.co/vzPQzC2cJq
Andreas Stieger
@andreasstieger
Andreas Duess
@andreasduess
Andreas Schneider
@00schneider
Andreas Schiffmann
@aschiffmann
Stefan Hahn
@stefanhahn