Sublime
An inspiration engine for ideas
brands and the behaviors around them are not rooted in reason but in emotion.
Bill Kenney • Conquer Your Rebrand
Low differentiation, low durability. Brand graveyard.
Ana Andjelic • Differentiation in the Sea of Sameness 👑
Americans typically look to brands for quality/value information
Mike Veseth • Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
Past brand buying
Jenni Romaniuk • Better Brand Health eBook
Brand light/non-buyers
Jenni Romaniuk • Better Brand Health eBook
Any brand in a category with intermittent category buyer membership