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Jim VandeHei, Mike Allen, • Smart Brevity
Maine Pages
localnewsinitiative.northwestern.edu
Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.
Coindesk • A New Era of Media Begins With Tokenization
to reports or stories or websites to allow readers to “Go deeper.”
Jim VandeHei, Mike Allen, • Smart Brevity
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
Journalists might want to be under a brand instead of on independent platforms