Sublime

Aesthetics are your problem and mine. Nobody else’s. The fact of the matter is I want everything we do, that I do personally, that our office does, to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or whether the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me.

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Beautiful retro-futuristic furniture. https://t.co/k24Gnb9DeD

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day—it makes for a better life.

2. Make it better—do less if you need to.

3. Nothing is finished—everything can be rethought.

4. Think small—make one small part of the world as it should be.

5. Slow down—put in the time &

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Where do you see the brand in 10 years?

I still see the same energy around the brand. Something super solar. But it's hard to say. I always wanted to be the biggest name of my generation. And this is still my goal. And we are now the biggest independent brand in Paris. I see all the giants around us, and there are so many steps to the top. But it’s... See more