Sublime

With the exception of industry experts who have built very similar businesses, opinions are worthless. You want facts and commitments, not compliments.

We want to find the truth of how to make our business succeed. We need to dig for it—and dig deep—but every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless.

Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.

greater brand level discrimination –

Our ability to attract the best startups is based on our reputations.

Brains projects usually involve highly skilled and highly paid professionals. Few procedures are routinizable: Each project is “one-off.” Accordingly, the opportunities for leveraging the top…

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Therefore, asset building activities to improve/maintain fame and uniqueness metrics are a necessary part of a Distinctive Asset Management System

Rather than relying on individual talents, the firm would need to create more of an institutional reputation, based not only on the “raw” talent of key individuals but on the ability of the firm to bring to bear its collective knowledge derived from past engagements.