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Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a third. Where do ad budgets go, where does rent go, and how many brands will there be?
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Attention Economy
Kelli • 1 card
In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.
Jenni Romaniuk • Better Brand Health eBook
Media & Marketing
Konrad Olsson • 2 cards
innovative).
Jenni Romaniuk • Better Brand Health eBook
They also have a Twitter cards ad unit that allows advertisers to capture user’s emails who opt-in.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big. ‘Other revenue’ was over $4bn by the end of 2017, and if you looked at the notes to the notes, you discovered that this was ‘primarily’ advertising. By 2019 this had grown to $14bn, and I wrote about it here, pointing out that ‘Amazon’ was no long... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Considering it costs up to five times more to acquire new customers than to retain them,