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Jim VandeHei, Mike Allen, • Smart Brevity
Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more
Brian Morrissey • False choices
Source: Fast Company
Sizzler is back from the brink with a shiny new brand and ambitions to match
Another problem is media planning cycles that are too slow to react to the often abrupt changes in consumer behavior.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
-Acquires new customers
Packy McCormick • Bull & Bear: Agora, the API Powering Clubhouse
a greater propensity to process a brand’s advertising.
Jenni Romaniuk • Better Brand Health eBook
“Content innovation grows audiences, and distribution innovation creates enterprise value.”
Evan Armstrong • Distribution Is King
www.MarketingAgencyInsider.com