Sublime

As it stands right now, creators earn revenue via a small percentage of rev share from advertising, or sponsored posts. In Rally’s vision for the future, creators will be able to grow their audiences and earn more revenue by building their own virtual economy fueled by their own Creator Coin, where they can offer and reward new digital collectibles... See more

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Can we fix the creator economy? I think so, and I think the answer may be provided by Timothy Green's salient insight that publication is curation.

For creators, Rally is the entry point to a whole new way of monetization and community management. Rally smooths the adoption process for a creator to launch their own economy and provides intuitive APIs that allows each creator coin to act as programmable money that creators and artists can integrate anywhere they engage with their audience.

Because of this, the next chapter of reputation will flip from “reputation of platform and publisher” to “reputation of creator.” The source of reputation is no longer with the platform where the creator resides but tethered to the creator itself. Consumers, observers and owners are becoming more creator specific; there is less trust in the platfor... See more

rise of the ‘renaissance creator’ 👀

I believe Kelly's prediction of an internet of indie creators, now 12 years old, is just hitting its stride. It's one of those cases where enough positive forces combine simultaneously to create something extraordinary:

4. Creator interdependence and solidarity: Going forward, my hope is that we can build platforms and mechanisms that incentivize mutual support between creators, where one creator’s success does not come at the expense of another’s.