Sublime

The creator economy is no longer just about providing value to the platforms. It’s about new forms of direct creator-community relationships

With better infrastructure, creators may be able to reward and incentivize their community financially. If focused on the upside — giving 20% of future earnings back to the audience after a certain threshold is met, for example — creators would align incentives without upfront costs.

This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting... See more

As the creator economy has developed, new approaches to monetization have emerged. The framework below outlines the three primary ways creators leverage audience to build wealth: promoting other people’s products, selling their own products, and investing in their audience or alongside them.

For creators with an existing audience, launching a DAO or selling NFTs might be fairly straightforward. But what if you don’t yet have an audience? The major benefit of centralized social apps is that they aggregate consumer attention.

Platforms are becoming community-led, making it easier for both creators and their audiences to profit from their contributions. 

-Shopify for NFTs: Current NFT minting platforms follow the Amazon model and highlight products, not creators. New NFT platforms may follow a creator-forward model that allow creators to make their own branded stores to sell NFTs.