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The Creator Economy
sari and • 522 cards
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
Andrew Chen • The Next Phase of Social? Listen Closely | Andreessen Horowitz
"Pioneering the financial instruments to support creators’ needs is a central concern of the industry. This could unlock a flywheel that could grow the creator economy 100x, fueling the next generation of creators with top talent & investors. "
Hugo Amsellem • How to Invest in Creators?
Join over 5,000 short-form video Creators already earning on Huddles
byte.co
Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far, i... See more
Joey DeBruin • Tokenized Access and Subscriptions
After The Creator Economy — zine and record
collect.metalabel.xyz
-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.