Sublime
An inspiration engine for ideas
Developing a brand list
Jenni Romaniuk • Better Brand Health eBook
Want brash, garish advertising plastered all over the web? Reject ads personalization. Want relevant, informed advertising? Embrace ads personalization.
John Gruber • ★ Apple Strikes Deal With Taboola to Sell Ads for Apple News
with potential customers, getting their feedback and responding quickly to their needs.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Online appearance outweighing almost all else is a law that now applies to all kinds of businesses:
Kyle Chayka • Filterworld

Brand Awareness in an ‘ease to retrieve’ role
Jenni Romaniuk • Better Brand Health eBook
With a decrease in discretionary spending and a shift away from non-essential goods, there’s been a redefinition of luxury.
PM • ON NEW MUTUALISM AND MEDIA
Reid’s agency tracks which types of content perform best for any given page, and then provides creative direction and sales strategies.