Sublime
An inspiration engine for ideas
Which brand memories are useful for buyers?
Jenni Romaniuk • Better Brand Health eBook
nytimes.com
nytimes.com
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The $100,000 Salt and Pepper Shaker
Jeffrey Zaslow • The Last Lecture
individual level differences
Jenni Romaniuk • Better Brand Health eBook
inflates the scores of small brands.
Jenni Romaniuk • Better Brand Health eBook
Reach the brand’s non-buyer
Jenni Romaniuk • Better Brand Health eBook
Losing Relevance – The Death of a Brand’s Cultural Currency