Sublime
An inspiration engine for ideas
Together, Allbirds and Adidas aim to reduce each pair of shoes’ carbon footprint to less than three kilograms. Eventually, the two brands hope that the partnership can reduce that number to zero. Equipped with 11 patents and counting, Allbirds is actually well-positioned at its impasse. As a technical purveyor of sustainable materials, construction... See more
Web Smith • MEMBER BRIEF: ALLBIRDS AND ADIDAS

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Nike City Knife 2
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
Now I began to see Adidas as a second Grelle. Chasing them, being legally checked by them, irritated me to no end. It also drove me. Hard.