Sublime

This is a very deep memo about VR and AR that was sent by Zuckerberg in 2015.In this memo, he shared that VR / AR was going to be the biggest technology ten years from then (by 2025). Mark mentions their urgency about developing a brand, financial, and strategic goal in order to not be left behind by Google and Apple which have an advantage because... See more

Our top priority is to build useful and engaging products that enable people to connect and share through mobile devices and personal computers.

“It's not nearly as hard to get a bunch of people to try something as it to build something a bunch of people want to keep using over time,” Mosseri said.

Mosseri made clear that the retreat Instagram announced today is not permanent. Threats to the company’s dominance continue to mount: TikTok is the most downloaded app in the world, the most popular website, and the most watched video company. Meanwhile, Apple’s App Tracking Transparency feature has blown a $10 billion hole in Meta’s core advertisi... See more

Head of Facebook App: "Building the Discovery Engine" April 27, 2022

This is Andrew "Boz" Bosworth's strategy memo on how FB should approach ads. Boz is a personal friend of Sriram and ex-colleague and this memo, sent in December 2012, showcases Bosworth's strategy skills.

Users keep telling the app over and over again what they want: To post photos for their friends. And yet for some reason Meta continually takes these learnings and decides that people avoiding Instagram’s front-facing features by increasingly using Direct Messages means they must want to *spins wheel of things Adam Mosseri scribbles into a notepad ... See more

Under the pressure of our higher standards, we’ve learned to compress the coal of social media into diamonds of micro-entertainment.