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David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

One CEO’s guide to productivity. Sam Corcos, Levels’ CEO, has been called the "ultimate optimizer of work, life, the universe, and everything." I studied his productivity playbook and pulled out tactics almost anyone can try for themselves.

readthegeneralist.com • Levels: A Cultural Anomaly | the Generalist

if I could deliver marketplace acceptance to them

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Ben McGinn

@benmcginn

RECRUITING CONSPIRATORS

Peter Thiel, Blake Masters • Zero to One

A GOOD PLACE TO WORK

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

8. Global 2000 company IT needs.

Elad Gil • Products I Wish Existed, 2020 Edition

Gokul thinks if you want to hire best-of-class PMs, go to best-of-class companies and hire from them rather than a person.

Apple • Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started...

Enter a competent sales rep.