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(Bonus) Relevant trends

April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

His memo said that from that point on, if a given report did not have an AND Frequency (AF) of 2.6% (the value in 1946) or less, it would be sent back to the authors for revision so they could bring the AF down to that level or lower. If you doubt any of this, you can read about it—and the backlash—in the May 29, 2017, issue of the Economist.

Randy Olson • Lincoln But Trump: Narrative Metrics and Similarities Between Heroes and Villains

Ryan Hansard

@hansard

Andrew Lark

@kiwilark

Podcast The Newsletter | Lauren Passell | Substack

podcastthenewsletter.substack.com

So here it is: everything I know about growing a listener, not a download. The central question of this entire book—your question—is “How do I get more listeners?”

Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast

Erin Wilbur

@erin

* “The most powerful new group of publishing brands will be built around people, focused on direct connections and not pageviews, and increasingly community driven.”

The Rebooting • Slow growth

Founders tend to have these “Why now?” insights without recognizing how profound they are. When I started my blogging company, Weblogs, Inc., in 2004, I had a very simple thesis: I believed that great new writers publishing five short, unfiltered posts a day would get more readers than established journalists writing one story, edited by a half