Sublime

ARGs are not about establishing the facts within consensus reality. They are about finding the most compelling model of reality for a given group. If your ads, social media feeds, Amazon search results, and Netflix recommendations are targeted to you, on the basis of how you fit within a social group exhibiting similar preferences, why not your mod... See more

To play an alternate reality game is to be drawn into a collaborative project of explaining the world. It is to lose, even fleetingly, one’s commitment to what is most true in the service of what is most compelling, what most advances a narrative one deeply believes.

Alternate reality games dictate what is and is not important in the unending deluge of information — what gets points and what doesn’t. What falls outside of or challenges the story of a given game is not so much disputed as ignored, and whatever fits neatly within it is highlighted.

ARGs can keep going because there are a myriad of possible solutions to puzzles in the game world. Debunking only ever eliminates one small set of narratives, while keeping the master narrative, or the idea of it, intact.

Reality as we understand it is a phenomenon of social structures, language, and shared processes for engaging with the world. Digital media is remaking all of these in such a way that media consumption more and more resembles the act of playing an alternate reality game.