Sublime
An inspiration engine for ideas
…and look. I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music. But…if you want to go down a rabbit hole with us, come along.
ARGNet: Alternate Reality Gaming Network | Your first choice for ARG news. • Taylor Swift Loves Puzzles More Than You
Alternate reality games dictate what is and is not important in the unending deluge of information — what gets points and what doesn’t. What falls outside of or challenges the story of a given game is not so much disputed as ignored, and whatever fits neatly within it is highlighted.
The New Atlantis • Reality Is Just a Game Now
To play an alternate reality game is to be drawn into a collaborative project of explaining the world. It is to lose, even fleetingly, one’s commitment to what is most true in the service of what is most compelling, what most advances a narrative one deeply believes.
Jon Askonas • Reality Is Just a Game Now
ARGs are not about establishing the facts within consensus reality. They are about finding the most compelling model of reality for a given group. If your ads, social media feeds, Amazon search results, and Netflix recommendations are targeted to you, on the basis of how you fit within a social group exhibiting similar preferences, why not your mod... See more
The New Atlantis • Reality Is Just a Game Now
ARGs can keep going because there are a myriad of possible solutions to puzzles in the game world. Debunking only ever eliminates one small set of narratives, while keeping the master narrative, or the idea of it, intact.
The New Atlantis • Reality Is Just a Game Now

Reality as we understand it is a phenomenon of social structures, language, and shared processes for engaging with the world. Digital media is remaking all of these in such a way that media consumption more and more resembles the act of playing an alternate reality game.
Jon Askonas • Reality Is Just a Game Now
something I try to keep in mind when writing about online communities is that they’re (usually) filled with real, complex people. They’re not just weird introverts or shut-ins or people trying to escape reality.
The Atlantic • Lessons From 19 Years in the Metaverse
So what if an alternate reality game really did keep on going, if it had no end point? It would amount to a simulation of the world. All aspects of “reality” that fit into the simulation, including some produced artificially by players for fun and profit, would be incorporated. If the game had no boundary, at some point you could think that the wor... See more