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Goal setting and reflection, where
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. A revitalized and transformed Olay was expected to establish skin care as a strong pillar for beauty along with hair care. Establishing and maintaining leadership of a new
... See moreA. G. Lafley • Playing to Win: How Strategy Really Works
P&G commissioned studies of certain service sectors and of franchising business models.
A. G. Lafley • Playing to Win: How Strategy Really Works
Product Design
Nic Silver • 4 cards
product management
Joe Fernandez • 1 card
Peggy Burke, a legendary brand designer for Silicon Valley companies
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
While working on the LVT and MoS, the product people on the team and within the product organization are concurrently developing product blueprints to ensure that over the longer term the team, management, and customers have an understanding of how you intend to evolve your products. Organizational structures will also change as businesses morph
... See moreJim Highsmith • EDGE: Value-Driven Digital Transformation
Product-led Growth
Ted Glasnow and • 23 cards