Sublime
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Now, in PLC #3, you will start to answer the “how” question.
Jeff Walker • Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
1 + 1 = 3 . = Negative space
Three is a great number to start with
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
testing 1 2 3